Breathable Mesh Upper
Allowing a constant flow of air in and out of the upper, the mesh will ensure that you stay cool and comfortable during long summer days in the field. Warm air that builds up within is able to escape out, to then be replaced by cooler air from outside. This constant process will keep you feeling fresh and ventilated over a long period of time. As well as this, moisture from sweat is also able to escape out, maintaining a dry environment within the shoes. TPU Overlays on the upper will absorb shocks effectively, reducing the risk of injury to the feet as a result. For further protection, there is thick material covering the forefoot, as well as the heel. A BOA lacing system will allow you to secure the fit easily and securely, guaranteeing a comfortable and personalised fit. The soft padded tongue feels comfortable over the ankle, with a reduced risk of irritation from rubbing and chafing.
Covering the whole of the sole of the foot is a Boost midsole, which will keep you comfortable no matter how long you are on your feet. Every step that is taken is cushioned, reducing the stress and strain placed on joints like the knees and ankles, which will in turn reduce the risk of fatigue. This will keep you feeling fresher for longer, helping you to scramble more singles or cut off long chases to the boundary. As well as this, shocks are absorbed from heavy contacts from the ground, which will prevent injuries from occurring. The extremely springy nature of the boost midsole will give you an added extra boost, helping with explosive bursts of pace as well as improving stamina by reducing fatigue in working muscles.
The durable rubber outsole will anchor you to the pitch to provide you with a solid base for security. The pimples on the outsole will dig into all cricket surfaces no matter how wet or dry for supreme control. The rubber used on the outsole has an anti-slip treatment which will keep you glued to the pitch. An outsole spoiler will provide you with additional surface area and grip when decelerating and braking for further control.
The adidas Group
Employing more than 55,000 people in over 160 countries, adidas produce more than 778 million product units every year. These numbers alone can easily suggest that the group is quite a complex organisation. adidas keep things simple, lean and fast.
They think you deserve the choice. adidas believes no one should be reduced to just one of many facets and talents. No matter whether you are an athlete looking for the best equipment, or a fashionista searching for the next trend, or both – they want to engage with you in a long-lasting relationship. The multi-brand strategy enables them to do just that because it allows them to tackle opportunities from several perspectives, as both a mass and a niche player, always providing distinct and relevant products. In this way, their brands and their sub-brands all keep their unique identity.